Right now, you’ve heard that you need to have a sophisticated marketing funnel firmly in place. But also for many business owners, that advice is like hearing you must floss twice daily. It sounds good theoretically, but it’s not quite there in practice.
There’s reasonable for that. Developing an advertising funnel could be complicated and time consuming, and it’s simple to push to the back burner.
However, a good, reliable funnel will cause more customers, more sales, and more revenue. And it doesn’t have to be complicated. In fact, you probably have a station in position, even if you don’t realize it. So here are the questions to think about about your funnel to be sure it’s setup for success.
Do you have quality leads?
* Are the proper people becoming aware of one’s brand? In that case, how?
* Are your leads arriving at the very top of one’s funnel much like your paying customers at the bottom?
* Are your leads actually enthusiastic about buying something?
If you answered no to some of those questions, pay attention to the top of the funnel, or quite simply, lead acquisition. Test alternatives for how potential clients and customers find you, whether that’s social networking, interviews and guest posting, your blog posts, or any other source.
Does the funnel have a block keeping leads from turning into customers?
* Are your leads becoming more familiar and more comfortable with you with time? In that case, how?
* Can be your conversion rate for contributes to customers at or above the typical of 2-5%?
* Can be your average cost per acquisition (aka. sale to a fresh customer) lower than the expense of the sale (and more importantly, the lifetime value of the customer)?
If you answered no to some of those questions, pay attention to the midst of the funnel, where leads are gathering details about you, shopping your choices (and your competition), and going right through the buying process. Consider sending a survey to leads who clicked right through to landing pages but didn’t buy, asking them what you could do to enhance their experience.
Do you have repeat customers?
* Do you get positive feedback about the client experience?
* Do you have something for anyone (at all levels of one’s target audience)?
* Would you offer an incentive for loyalty?
If you answered no to some of those questions, pay attention to the bottom of the clickfunnels discount , ensuring that you’re which makes it simple for customers to develop into repeat business. Ask past customers how you can do better and offer them an incentive to give you another try.